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Marketing Economics: Key Principles Explained by Mira Candelario Batang is a document available to read on EtoBox.
What is Marketing Economics: Key Principles Explained about?
Marketing economics involves two main elements: social elements like influencing customers and creative elements like product design. It includes the four Ps of marketing: product, pricing, promotion, and place. The key economic principles related to these four Ps are based on concepts like competition, customer demands, laws of supply and demand, and economics of scale. Marketing economics generates demand for products and services through communication and relationships based on principles of attention ec
- Author
- Mira Candelario Batang
- Language
- EN