Can I read Central vs. Peripheral Persuasion Routes on EtoBox?
Central vs. Peripheral Persuasion Routes by Nan Zar Zar Myint is a document available to read on EtoBox.
What is Central vs. Peripheral Persuasion Routes about?
The document discusses the central and peripheral routes to persuasion from an individual difference perspective, published in the Journal of Personality and Social Psychology in November 1986. It has been cited 913 times and has garnered 22,711 reads. The authors include notable researchers John T. Cacioppo and Richard E. Petty.
- Author
- Nan Zar Zar Myint
- Language
- EN