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What is Event Marketing Strategies Explained about?

This document provides an introduction to event marketing. It discusses what event marketing is, how sponsorship works through a three step process, and event marketing management. It also covers targeting the appropriate market and using the 4Ps of marketing - product, price, promotion, and place. Different types of products have different marketing considerations, such as functional products which focus on performance, and impulse products which aim to be visible to potential customers. The document also

Author

ravi145

Language

EN