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What is Cultural Impact on E-Service Quality and Satisfaction about?

This document summarizes a research paper that studied how cultural dimensions moderate the relationship between e-service quality dimensions and satisfaction with a tourism website. It analyzed 150 British and 150 Spanish international tourists who purchased tourism products online. The study found that cultural dimensions like uncertainty avoidance and individualism/collectivism influence how e-service quality dimensions impact user satisfaction. The research contributes to cross-cultural studies in touri

Author

Silky Gaur

Language

EN