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41 Ahmad+Rizki+Firdaus by kevinofuc98xx is a document available to read on EtoBox.

This study examines the financial impact of political consumerism on Starbucks Indonesia, particularly during and after the Boycott, Divestment, and Sanctions (BDS) movement. It finds that Starbucks experienced significant revenue and profitability declines during the boycott period from Q4 2023 to Q2 2024, with slow recovery following its removal from the boycott list in July 2024. The findings highlight the long-lasting effects of reputational harm from political activism, indicating that recovery require

Author

kevinofuc98xx

Language

EN