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Uniqlo by Kristina Kolodeeva is a document available to read on EtoBox.
What is Uniqlo about?
In 1997, Fast Retailing adopted strategies from The Gap to produce and exclusively sell their own clothing. They worked with a retail brand consultancy to guide this strategy including store design and a new logo. Uniqlo began outsourcing manufacturing to factories in China where labor was cheap. In 1998, Uniqlo opened its first urban store in Tokyo
- Author
- Kristina Kolodeeva
- Language
- EN