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Social Media by mohammed000junaid is a document available to read on EtoBox.

This study investigates the role of social media marketing and social support in fostering value co-creation intentions within the Couchsurfing community, particularly in the context of COVID-19. Using a survey of 229 travelers, the findings highlight that social media marketing and social support significantly influence value co-creation intentions, with social support acting as a crucial mediator. The research emphasizes the importance of understanding customer-to-customer interactions and the impact of s

Author

mohammed000junaid

Language

EN