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This article discusses the integration of generative artificial intelligence (AI) in marketing research, proposing a framework inspired by self-driving laboratories (SDLs) that enables fully autonomous research processes. Generative AI can autonomously generate hypotheses, create marketing content, and optimize results using both real and synthetic consumer data, allowing for scalable and adaptive marketing strategies. The document also highlights practical applications and offers recommendations for implem

Author

Seham Alfeki

Language

EN