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This document summarizes a study on the impact of service quality, trust, and customer satisfaction regarding direct-to-home (DTH) television services in Thanjavur District, Tamil Nadu, India. The study used a descriptive research design and surveyed 220 customers using questionnaires and interviews. The objectives were to compare DTH service providers, examine customer reach and preferences, and assess customer perceptions and satisfaction levels. The major findings were that customers prefer DTH services
- Author
- Partha Barman
- Language
- EN