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IOM101 Marketing Fundamentals Overview by Enrique Liaw is a document available to read on EtoBox.

What is IOM101 Marketing Fundamentals Overview about?

The document outlines the structure and content of a marketing course (IOM101) covering key concepts such as the marketing process, buyer behavior, and strategies for product, pricing, and promotion. It emphasizes the evolution of marketing from production-focused to consumer-oriented approaches, and discusses the importance of understanding market environments and consumer needs. Additionally, it details the steps in market research and the significance of segmentation, targeting, and positioning in develo

Author

Enrique Liaw

Language

EN