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Unit 5 Marketing Managment by Shipra Singh is a document available to read on EtoBox.

What is Unit 5 Marketing Managment about?

The document discusses Customer Relationship Management (CRM) as a technology for managing company-customer interactions to improve business relationships and profitability. It distinguishes between relationship marketing and relationship management, outlines types of CRM (operational, analytical, and collaborative), and highlights the significance of CRM in increasing revenue and customer satisfaction. Additionally, it covers global marketing strategies, the impact of the Four P

Author

Shipra Singh

Language

EN