About this document

Evolution of Public Relations History by Dinindu Siriwardene is a document available to read on EtoBox.

The document summarizes the history of public relations in the United States from its early antecedents to the present day. It describes four traditions that have shaped the field: 1) the rhetorician and press agent tradition involving the use of persuasive communication techniques dating back to ancient Greece; 2) the journalistic and publicity tradition emerging in the late 19th century with early PR consultants and corporate communications departments; 3) the persuasive communication campaign tradition e

Author

Dinindu Siriwardene

Language

EN