About this document
Overview of Public Communication Campaigns by Shekeinah Calingasan is a document available to read on EtoBox.
Public communication campaigns are organized efforts to generate specific outcomes through coordinated media and other communication channels. There are two main types: individual behavior change campaigns and public will campaigns to mobilize support for policy changes. Effective campaigns are based on theories like the theory of reasoned action, social cognitive theory, and the health belief model. Campaign evaluation assesses impact and can be formative, process, outcome, or impact oriented. Key factors
- Author
- Shekeinah Calingasan
- Language
- EN