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What is Enhance Mobile Banking Quality with QFD about?

This study aims to enhance mobile banking service quality by integrating text mining, service quality analysis, and Quality Function Deployment (QFD). It identifies user concerns through sentiment analysis of Google Play Store reviews, leading to the development of a questionnaire that highlights critical attributes for improvement. The findings suggest actionable strategies to optimize the mobile banking app based on user feedback, ultimately aiming to boost customer satisfaction and service performance.

Author

arndth640

Language

EN