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2011 Advertising Market Review Insights by Kantar Media is a document available to read on EtoBox.

What is 2011 Advertising Market Review Insights about?

The advertising market in France saw moderate growth of 5.2% in 2011 to 27.8 billion euros. Television experienced the biggest growth of 6% and accounted for almost 39% of total advertising spending. Retail was the most dynamic sector while the automotive sector grew more slowly. The performance of different media was contrasting, with television, digital media, radio, and cinema growing faster than the overall market, while outdoor advertising declined slightly.

Author

Kantar Media

Language

EN