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Managing Customer Relationships in Accounting by Bernardus Alan Handoko is a document available to read on EtoBox.
What is Managing Customer Relationships in Accounting about?
1. The document discusses the importance of measuring both non-financial and financial metrics related to customers, such as customer satisfaction, costs to serve customers, and customer profits. 2. It provides examples of differences between high and low cost-to-serve customers. High cost customers tend to order customized products in small quantities and require more support, while low cost customers order standard products in large quantities with little support needed. 3. While high cost customers are
- Author
- Bernardus Alan Handoko
- Language
- EN