About this document
Women in Advertising: 40-Year Analysis by Saurav Singh is a document available to read on EtoBox.
The document summarizes a study that analyzed magazine advertisements from 2004 to replicate two previous studies from 1964 and 1984. The studies examined the portrayal of women in advertising over time, specifically looking at the level of dress of models and use of sexual imagery. Preliminary results from 2004 showed that while males were demurely dressed 83.5% of the time, females were only demurely dressed a third of the time. The current study aims to further document trends in the inequality of portra
- Author
- Saurav Singh
- Language
- EN