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What is Facebook Use: Trust and Enjoyment Factors about?

This document summarizes a research paper that studied factors affecting continued use of Facebook. The researchers proposed a model combining elements of the Technology Acceptance Model (TAM), Flow Theory, and Information Systems Continuance Model. They hypothesized that perceived enjoyment and trust would positively impact user satisfaction with Facebook, leading to continued intention to use it. The study used structural equation modeling to analyze survey responses from students, finding that perceived

Author

Guru Moorthy

Language

EN