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Globalization in International Marketing by Sitayesh is a document available to read on EtoBox.

What is Globalization in International Marketing about?

The document discusses globalization and international marketing. It defines globalization as the trend of worldwide markets in products, capital and labor without barriers. International marketing is defined as selling products in markets other than the domestic market. The document then provides reasons for why companies engage in international marketing, such as saturated home markets and opportunities abroad. It also notes differences companies may face in international markets like cultural and legal d

Author

Sitayesh

Language

EN