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Mekko Graphics for Marketing Insights by Tracy Tam Nguyen is a document available to read on EtoBox.

What is Mekko Graphics for Marketing Insights about?

- Mekko Graphics is a software used by marketing managers to develop data-driven insights through specialized charts not found in other programs like PowerPoint or Excel. - It supports charts like cascade charts to show year-over-year changes, bar charts to highlight overall growth trends, and CAGR columns to compute growth rates. - The software helps mapping markets with charts like Marimekko charts to identify competitors

Author

Tracy Tam Nguyen

Language

EN