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What is Parle Marketing Strategy Overview about?
The marketing department of Parle owns over 202 products across biscuits, snacks, and confectionaries. Parle uses intensive distribution for its market-leading Parle G biscuits, with over 1,500 wholesalers catering to 425,000 retail outlets through a 200-person dedicated field force and 31 depots. Parle products follow the typical product life cycle of introduction, growth, maturity, and decline. Promotional strategies include TV, print, and online advertising leveraging qualities of sharing and caring.
- Author
- radhika
- Language
- EN