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What is S.T. Dupont: Hierarchy of Luxury Pens about?

S.T. Dupont is a French luxury goods manufacturer founded in 1872 known for products like handbags, lighters, and pens. It is considered a luxury brand, defined as an outstanding brand priced highly for a select, elite social class. Luxury brands can be signature, supreme, or high-end, and S.T. Dupont demonstrates all three levels. It survives today through adhering to eight luxury brand principles, including emphasizing exclusivity, quality obsession, and conveying status through appearance.

Author

syarifa

Language

EN