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What is Understanding Distribution Channels about?

This document discusses channels of distribution and the roles of middlemen in facilitating the movement of goods from producers to consumers. It describes the key functions played by middlemen, including creating utilities for products, reducing the effort required by manufacturers to reach all customers, providing financing and storage, and assisting with communication and promotion. The document classifies middlemen into two main types: functional/mercantile middlemen who perform specific marketing funct

Author

009sid

Language

EN