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Can I read Business Market Management : Understanding, Creating, and Delivering Value on EtoBox?
Business Market Management : Understanding, Creating, and Delivering Value by James C. Anderson, James A. Narus, Anderson, James C is a business book available to read on EtoBox.
What is Business Market Management : Understanding, Creating, and Delivering Value about?
"Business Market Management" explores the process of understanding, creating and delivering value to targeted business markets and customers. Relying upon empirical assessment of value in the marketplace, it provides a means of gaining an equitable return on value delivered and enhancing a supplier firm's present and future profitability. This book reflects the principles and practices of the discipline, and--by presenting and conducting management practice research--strives to advance the field
Who reads Business Market Management : Understanding, Creating, and Delivering Value?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- James C. Anderson, James A. Narus, Anderson, James C
- Publisher
- Prentice Hall ; Prentice-Hall International
- Published
- 1999
- Language
- EN
- ISBN
- 9780135226575
- Category
- business
- Subjects
- Business, Marketing, Finance
- Rating
- 3.5 / 5 (8 ratings)
- Updated
- 2026-03-14
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