About this document

Tesco by Kelvin Chow is a document available to read on EtoBox.

Tesco.com uses a variety of strategies to promote its online grocery delivery service and increase sales. These include advertising both online and in stores, using the large customer base from its grocery loyalty program to target customers, and implementing an automated email and direct mail marketing system to retain customers. The site offers a wide range of products beyond just groceries, including DVD and book rentals. Tesco.com aims to diversify its offerings while keeping its focus on home delivery

Author

Kelvin Chow

Language

EN