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The document contains various chapters discussing topics related to strategic planning, marketing communications, ethics, product development, and case studies on companies like Ford and Nestlé. It includes questions and answers that cover concepts such as environmental scanning, corporate social responsibility, personal selling strategies, and consumer behavior in m-commerce. Each chapter aims to provide insights into marketing decision-making and the implications of ethical considerations in business prac
- Author
- jamespascoet88b
- Language
- EN