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What is Qualitative Research in Management Studies about?

Qualitative research in management studies aims to understand problems in-depth by eliciting responses from individuals who have experienced the phenomenon, rather than generalizing results. However, quantitative research is more popular and seen as more "rigorous". This essay discusses the scope and importance of qualitative research in management, noting that while it faces biases in some journals and stigma in the field, its acceptance is growing as its unique contributions are recognized. Qualitative re

Author

Aditya Banerjee

Language

EN