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Trade Unions on YouTube : Online Revitalization in Sweden by Jenny Jansson & Katrin Uba is a nonfiction available to read on EtoBox.

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"Trade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms to promote themselves and their activities today. A must-read for trade unions scholars and activists alike, this book illustrates how, in the age of digital media, there is more than one pattern towards trade union revitalization and each of them implies different communicative challenges."--Alice Mattoni, Associate Professor at the Department of Political and Social Sciences, University of Bologna, Italy This book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new

Who reads Trade Unions on YouTube : Online Revitalization in Sweden?

Author

Jenny Jansson & Katrin Uba

Publisher

Springer International Publishing : Imprint : Palgrave Pivot

Published

2019

Language

EN

ISBN

9783030249144

Category

nonfiction

Subjects

Business, Literary Fiction, History