About this document
HubSpot by Mamtha Kumar is a document available to read on EtoBox.
HubSpot acquired Motion AI, a software framework that helps businesses create chatbots for customer communication. HubSpot first had to determine best practices for using CRM chatbots. It considered how chatbots compare to humans in building and maintaining customer relationships, and how anthropomorphic chatbots should be. HubSpot also considered whether it should use chatbots for its own customer relationships and sales funnel, or rely on human representatives.
- Author
- Mamtha Kumar
- Language
- EN