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Attitude Scale Construction Techniques by ScribdTranslations is a document available to read on EtoBox.

This document describes the techniques for constructing attitude scales, including the Thurstone model and the law of comparative judgment. The Thurstone model is based on the perceptual variability among subjects and their limited ability to perceive differences between stimuli. The law of comparative judgment involves binary comparisons between items made by expert judges to assign scalar values that represent the degree of attribute in each item. An example is provided of applying this method to scale th

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