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CHAID Analysis in Market Research by Nelson Raja is a document available to read on EtoBox.
What is CHAID Analysis in Market Research about?
1. CHAID (Chi-square Automatic Interaction Detector) is an algorithm used to discover relationships between categorical variables. It distinguishes between different types of independent variables and identifies the "best" independent variable. 2. CART (Classification and Regression Trees) is a decision tree methodology that can be used for classification trees (categorical target variable) or regression trees (continuous target variable). Pruning techniques are used to reduce overfitting by removing part
- Author
- Nelson Raja
- Language
- EN