About this document
Defining Your Online Value Proposition by Jorge Ortiz is a document available to read on EtoBox.
The document discusses developing an effective online value proposition (OVP) for customers. It states that an OVP should be distinct from offline value propositions and highlight unique online benefits. It provides examples of characteristics an OVP should demonstrate, such as identifying customer segments, differentiation from competitors, and how the value will be delivered through the online buying process. Developing a clear OVP has benefits like distinguishing a website, focusing marketing efforts, an
- Author
- Jorge Ortiz
- Language
- EN