About this document
Service Marketing: The 7 Ps Explained by xbbkxb2qkx is a document available to read on EtoBox.
The document discusses marketing services and the extended marketing mix for services. It covers understanding service consumers through the three stage consumer decision making model and developing service products using core and supplementary elements. It also discusses distributing services through physical and electronic channels.
- Author
- xbbkxb2qkx
- Language
- EN