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Consumer Preferences in Life Insurance by yrkprasad is a document available to read on EtoBox.

What is Consumer Preferences in Life Insurance about?

The study examines consumer perceptions and motives influencing the buying preferences of life insurance policies, particularly focusing on the Life Insurance Corporation of India (LIC) in Hyderabad. It identifies key factors such as family security, life security, and savings as primary buying motives, while also assessing customer satisfaction and repeat buying behavior. The findings indicate that despite LIC

Author

yrkprasad

Language

EN