About this document
Overview of CRM Models and Processes by sandeep is a document available to read on EtoBox.
The document discusses several models for customer relationship management (CRM). It describes the IDIC model which has four stages - identify, differentiate, interact, and customize. It also outlines the QCI model which depicts a series of customer acquisition and retention activities. Finally, it summarizes the CRM value chain model which aims to build long-term relationships with strategically important customers.
- Author
- sandeep
- Language
- EN