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Learning Objectives: Online Consumer Behavior, Market Research, and Advertisement by Lim Cia Chien is a document available to read on EtoBox.
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- Lim Cia Chien
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- EN
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Learning Objectives: Online Consumer Behavior, Market Research, and Advertisement
English
About this book
Describe how companies are building one-to-one relationships with customers. Discuss the issues of e-loyalty and e-trust in EC. Describe various online advertising strategies and types of promotions.
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