Can I read 2021 State of Agile Marketing Report on EtoBox?
2021 State of Agile Marketing Report by julien.kalkmann is a document available to read on EtoBox.
What is 2021 State of Agile Marketing Report about?
The report summarizes a survey of Agile marketing practices. It found that over half of respondents now identify as using Agile methods, up from 41% last year. Agile approaches are most common in demand generation, website work, creative services, and social media. Benefits include improved ability to handle shifting priorities and respond to changes, while struggles include managing unplanned work. Most Agile teams use hybrid frameworks and daily stand-ups and sprints to manage their work.
- Author
- julien.kalkmann
- Language
- EN