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IKEA Jönköping Forecasting Analysis by Zakiah Abu Kasim is a document available to read on EtoBox.
This thesis examines the forecasting system used by IKEA Jönköping. Through interviews and observations, the authors identify several problems with the current forecasting performance. Specifically, they find a lack of understanding of the initial forecast from IKEA of Sweden due to insufficient demand information. Additionally, the Sales Supply Support division wants to better understand the local market to improve forecasts. Finally, all forecasting departments desire closer collaboration between division
- Author
- Zakiah Abu Kasim
- Language
- EN