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Customer Preferences in Online Shopping by tjense1 is a document available to read on EtoBox.

What is Customer Preferences in Online Shopping about?

The document summarizes a study on customer preferences towards online shopping. It analyzes factors like security, website design, convenience, and product comparisons that influence online shopping preferences. The study uses a survey of 156 respondents to examine preferences and attitudes towards online shopping between male and female customers. Statistical analysis finds that age, gender, income, profession and family structure significantly impact online buying behavior.

Author

tjense1

Language

EN