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The document discusses Total Quality Management (TQM) principles, emphasizing its importance in enhancing customer satisfaction, improving efficiency, and fostering employee engagement. It highlights the marketing advantages of TQM, such as strengthening brand reputation and customer loyalty, while also addressing barriers to TQM implementation and strategies to overcome them. Successful examples of companies like Toyota and Apple illustrate the effectiveness of TQM practices in creating a competitive advan
- Author
- Jessa Valerie
- Language
- EN