Can I read Gen Z on EtoBox?

Gen Z by Ngọc Trâm Trần Thị is a document available to read on EtoBox.

What is Gen Z about?

This study investigates how demographic factors such as gender, age, and education influence the sustainable consumption behaviors of Gen Z consumers in Italy. Using a quantitative approach through an online survey, the research reveals significant relationships between these factors and purchasing decisions, suggesting tailored marketing strategies could enhance environmentally responsible consumption. The findings contribute to the understanding of consumer behavior in the context of sustainability and hi

Author

Ngọc Trâm Trần Thị

Language

EN