About this document
FMCG Strategies for Rural Market Growth by Amit Raj is a document available to read on EtoBox.
The document discusses the FMCG industry in India. It notes that the industry is expected to double in size between 2016-2020 despite short-term pressures. Rural markets contribute 40% of revenues and have been growing faster than urban markets. Modern trade makes up only 9% of FMCG sales in India compared to other countries. Food and beverages account for 44% of the industry. Common strategies adopted by FMCG companies include product innovations, promotions and offers, premiumization, smaller package size
- Author
- Amit Raj
- Language
- EN