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Virunga National Park PR Strategy Guide by api-335031349 is a document available to read on EtoBox.

What is Virunga National Park PR Strategy Guide about?

The Virunga National Park aims to preserve endangered species like gorillas and rhinos through their PR plan. Their objectives are to raise awareness of their mission through partnerships with activists like Leonardo DiCaprio, expand the size of the park, increase the number of rangers and gorilla population, and create a study abroad program. Their target audiences include college students, wealthy retirees, biologists, and tourists. Their strategies include partnering with celebrities on events and appeal

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api-335031349

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EN