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What is Impact of Interactive TV on User Experience about?

This document discusses a study that evaluated the usability and user experience of interactive TV (iTV) services provided during broadcasts of the 2002 FIFA World Cup in Norway. A survey was conducted before and after the World Cup to investigate user expectations and experiences. Respondents with access to iTV reported a greater overall experience of the games compared to those without, and a greater experience was associated with how entertaining users found the interactive services. The results suggest

Author

p_vasilikos

Language

EN