Can I read The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (Wal Street Journal Book) on EtoBox?

The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (Wal Street Journal Book) by Ronald J. Alsop, Ron Alsop, Ronald Alsop is a book available to read on EtoBox.

What is The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset (Wal Street Journal Book) about?

xii, 306 pages ; 24 cm, \"Veteran journalist Ron Alsop recounts numerous tales from household names such as Starbucks, McDonald's, Coca-Cola and Microsoft in this study of that vital element of doing business - corporate reputation. With 85 per cent of companies interviewed believing that reputation can have a major impact on business performance, this book shows you the benefits of a good reputation and the consequences of a bad one as well as how to measure reputation and nurture a good one. Alsop provides 18 laws, drawn from years of experience, covering every aspect of corporate reputation.\" \"This book is not only ideal for business executives, but also for anyone eager to know more about the companies they deal with, or whose products they buy. Including comments and advice from industry figures and peppered with real-life case studies, this is a fascinating read.\"--Jacket, Includes bibliographical references and index, Part 1: Establishing a good reputation -- Maximize your most powerful asset -- Know thyself-measure your reputation -- Learn to play to many audiences -- Live your values and ethics -- Be a model citizen -- Convey a compelling corporate vision -- Create emot

Author

Ronald J. Alsop, Ron Alsop, Ronald Alsop

Publisher

New York : Free Press

Published

2004

Language

EN

ISBN

9780743236706

Subjects

Management, Sociology, Business

Updated

2026-03-24