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Corporate Involvement in Services Marketing by tapasn_5 is a document available to read on EtoBox.

What is Corporate Involvement in Services Marketing about?

This document discusses global service management and international services marketing. It begins by listing typical international services such as banking, construction, legal services, and more. It then discusses differences between services and goods, noting that services are more intangible, personalized, and perishable. Services and goods are also often linked and marketed together. Stand-alone services compete with both goods and other services. The document also discusses challenges with marketing se

Author

tapasn_5

Language

EN