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What is CB Prac 1 about?

Consumer behavior examines how individuals or groups make decisions regarding the purchase and use of products or services, driven by motivations and influenced by psychological, social, and situational factors. Marketers leverage insights from consumer behavior to segment markets, develop products, personalize marketing efforts, and craft effective communication strategies. Understanding these dynamics allows businesses to adapt to trends and optimize the consumer decision journey, ultimately enhancing cus

Author

kingtadiwa1764

Language

EN