Can I read Tourism Marketing in East and Southeast Asia (CABI Regional Tourism Series) on EtoBox?

Tourism Marketing in East and Southeast Asia (CABI Regional Tourism Series) by Dimitrios Stylidis (editor), Seongseop (Sam) Kim (editor), Jungkeun Kim (editor) is a nonfiction available to read on EtoBox.

What is Tourism Marketing in East and Southeast Asia (CABI Regional Tourism Series) about?

Despite the increased research interest in tourism in Asia, most research has focused on the key destinations the region hosts (China, Macao, Hong Kong, Thailand), neglecting others which are less well explored. As such little is known about the marketing efforts and practices along with the successes and challenges countries in the Southeast Asia sub-region have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques, and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market. It includes chapters on: China, Indonesia, Japan, Korea, Macao, Mongolia, Myanmar, and Vietnam. Key Points It offers a contemporary and insightful look at various case studies in Southeast Asia using inter-disciplinary perspectives and a range of methodological approaches and tools; It provides case studies developed by tourism researchers who are experts in their researched context countries; It focuses on several countries which are at different stages of development; It explores specific marketing strategies in Southeast Asian desti

Who reads Tourism Marketing in East and Southeast Asia (CABI Regional Tourism Series)?

Author

Dimitrios Stylidis (editor), Seongseop (Sam) Kim (editor), Jungkeun Kim (editor)

Publisher

CAB International

Published

2023

Language

EN

ISBN

9781800622159

Category

nonfiction

Subjects

Marketing, Travel, Management