About this document
Strategic Management Overview and Process by Desu Mekonnen is a document available to read on EtoBox.
The document provides an overview of strategic management. It discusses the definition, purpose, and 3 stages of the strategic management process - formulation, implementation, and evaluation. Key concepts covered include vision/mission statements, external opportunities/threats, internal strengths/weaknesses, long-term objectives, strategies, and annual objectives. The purpose of strategic management is to exploit new opportunities and create a company
- Author
- Desu Mekonnen
- Language
- EN