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Dove by Anil Bhardwaj is a document available to read on EtoBox.

What is Dove about?

Unilever wanted to reduce its portfolio of 1600 brands down to 400 "core" brands as part of its "Path to Growth" initiative. Dove evolved from focusing on functional benefits like moisturizing in the 1950s to launching its "Campaign for Real Beauty" in the 2000s which aimed to broaden the definition of beauty. The campaign used non-traditional models and generated widespread publicity. However, maintaining the campaign

Author

Anil Bhardwaj

Language

EN